Vision without execution is hallucination

Thomas Edison
pri·mo
/ˈprēmō/
a. the leading or upper part in a duet
b. of top quality or importance
"the primo team in the land"

Our Mission

Our Mission is to inspire growth through excellent operational and investment strategies.

Our Philosophy

There is a chance to add value to any opportunity through creativity and innovation.

Our Services

Our team provides the experience needed to support efficient management and to create value add investments.

About Us

Who we are

An insight into Primo's past

Primo Investments, established in 1979 in Rock Hill, SC, is a hotel ownership and management firm. Primo began its endeavors in hospitality with an independent motel called the Oaks Inn. Thereafter, it has expanded exponentially with multiple properties located in North Carolina and South Carolina, consisting of over 500 rooms and employing over 100 associates. Primo Investments is honored to be affiliated with Hilton Worldwide, Marriott International, Wyndham Hotel Group, Choice Hotels, Best Western International, and Red Roof. Primo Investments is a family owned company whose focus is on management, development, and expansion of the firm, utilizing the vision created by the prior generation.

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Our People

Meet Our Team

Our Brands

Who we work with

Primo continues to strengthen their alliance with world-leading brands in the hostpitality industry.

Our Hotels